Our Story

It began not in a boardroom, but with an echo from the past.

Dr. Ing. Saad Jabir, an engineer with a lifetime of pioneering sensor innovations, was visiting a modern biomechanics lab for a simple gait analysis. The lab was filled with the familiar hum of cutting-edge technology, yet one device caught his eye. It was a similar pressure board he had designed decades prior, a testament to a legacy of work that had helped define the industry.

A conversation with the therapist supervising the analysis sparked a revelation. He spoke of frustration—not with the data, but with the tools themselves. He lamented the lack of meaningful progress in the hardware, questioning why the instruments essential to understanding human movement had remained so massive, so complex, and so impossibly expensive. Why, after all these years, was the pinnacle of biomechanics still confined to the elite few, trapped in the lab?

For an engineer like Dr. Jabir—whose career was built on solving complex measurement challenges for world leaders like Pirelli and General Motor —this wasn’t a complaint. It was a challenge. It was an invitation to solve a problem that the industry had accepted as unsolvable.

That conversation was the spark.

What followed was not a corporate roadmap, but a return to the workshop—a place of pure engineering. The mission was clear: to deconstruct the 3D force plate from first principles, shedding every gram of unnecessary weight, every millimeter of height, and every dollar of prohibitive cost, without sacrificing an ounce of precision. This was a journey measured in late-night sketches, mathematical models, and the raw gleam of the first prototypes.

The result was a quiet revolution. A 3D force plate starting at just 1.5 centimeters in height —up to 10 times thinner and 3 times more cost-effective than the industry standard. A technology born from over 35 years of experience, yet built for the future.

But our goal was never just to build a better force plate. It was to bring movement into an industry that was standing still. Operating on hardware developed decades ago.

Our mission is to democratize lab-grade biomechanics. To take this power out of the sequestered lab and place it in every clinic, every training facility, every gym worldwide. We are engineering systems that can measure 3D forces on any standard treadmill, finally making advanced running analysis accessible to all. And we are building the final bridge with intelligent, AI-powered software that translates the complex language of biomechanics into clear, actionable insights for every coach, therapist, and athlete.

Movetrics is more than a company. It is the continuation of a journey that began with an echo in a lab and was ignited by a single, powerful question: “Can we do better?”

Our work is the answer. We invite you to be a part of what comes next.

Measure What Matters.